calvin klein
BRAND STORE, BRAND STORY, & A+ PREMIUM CONTENT
OVERVIEW
Calvin Klein is a modern, minimalist brand known for its clean lines, understated elegance, and contemporary design aesthetic.
Our team created a cohesive Amazon experience that showcased the Calvin Klein’s bedding collection — including a dedicated brand store, a compelling brand story, and A+ content for product detail pages. Each element was designed to reflect Calvin Klein’s sleek, sophisticated style while emphasizing quality, comfort, and versatility. The goal was to create a premium, immersive shopping experience that aligned with the brand’s identity, strengthened engagement, and drove sales on Amazon.
ROLE
Lead Designer
May 2025 - Present
DURATION
The Product
Amazon Brand Store: Bedding
Amazon A+ Premium Content: Bedding
Amazon Brand Story: Bedding
Background
Calvin Klein is known for its clean, modern, and effortlessly sophisticated style—but on Amazon, its bedding collection didn’t have a dedicated space to reflect that. The existing product pages were functional but didn’t fully showcase the brand’s sleek aesthetic or help customers feel the quality and lifestyle behind the products.
Revman, Calvin Klein’s official bedding licensee, asked us to help create a more cohesive, on-brand experience. The goal was to build a bedding-focused brand store that would serve as the centerpiece of their Amazon presence, tell the brand’s story in a compelling way, and bring the product pages to life with A+ content.
BRAND STORE
The Challenge
Revman, Calvin Klein’s official bedding licensee, was not satisfied with how the bedding collection was featured on the main Calvin Klein Amazon page. The products were buried among other categories, making it difficult for customers to find and explore the bedding line in a focused way.
Our goal was to create a dedicated space that showcased the full bedding collection while staying true to Calvin Klein’s modern, minimalist aesthetic. This meant designing a bedding-specific landing page that felt premium and cohesive, along with supporting brand story and A+ content, to give shoppers a seamless, engaging experience that highlighted the brand’s identity and the quality of the products. The solution needed to balance storytelling, visual appeal, and Amazon best practices—all while providing Revman with a space that fully represented their category.
USER GOALS
Easily discover and explore the Calvin Klein bedding collection in one dedicated, visually appealing space
Understand the brand’s modern, minimalist design philosophy and the quality of the products
Navigate seamlessly from the landing page to product detail pages with engaging, informative content
Feel confident and inspired to purchase through premium visuals, lifestyle imagery, and clear product storytelling
BUSINESS GOALS
Provide Revman with a dedicated bedding landing page that highlights the collection and meets their category-focused needs
Strengthen Calvin Klein’s brand identity on Amazon through cohesive, on-brand storytelling and visuals
Improve engagement and shopper retention by creating a visually compelling, easy-to-navigate experience
Support higher conversion potential and sales by giving the bedding category a premium, standalone presence
Design Approach
The landing page was designed to highlight all bedding categories in a clear and visually engaging way. Each section—sheets, duvet covers, blankets, and accessories—was given its own space with lifestyle imagery and key product details, making it easy for shoppers to navigate and explore the full collection. By organizing the categories thoughtfully, we ensured that every product had visibility while maintaining the clean, minimalist aesthetic that defines Calvin Klein.
Every element was designed with Amazon best practices in mind—ensuring smooth navigation, clear calls to action, and a cohesive, elevated presentation across the brand store. The goal was to create a seamless, engaging experience that both met Revman’s needs and reinforced Calvin Klein’s identity as a modern, sophisticated bedding brand.
Impact
Clear category visibility: All bedding types (sheets, duvet covers, blankets, bath) are showcased in a structured, easy-to-navigate layout
Improved shopper engagement: Lifestyle imagery and product highlights encourage exploration across the full collection
Seamless discovery-to-purchase journey: Shoppers can move naturally from the landing page to product detail pages, supporting conversion potential
Centralized collection hub: Provides Revman with a dedicated space to spotlight the bedding category independently from other CK products
A+ PREMIUM CONTENT
Design Approach
The existing A+ content was sparse and lacked engagement, so I restructured it to create a more dynamic and shopper-friendly experience. I implemented consistent spacing, clean typography, and balanced layout modules to enhance visual cohesion. To highlight product features and encourage exploration, I added interactive elements such as hotspots to showcase details, carousels to cross-merchandise other categories, and comparison charts to help shoppers easily evaluate options. All content was refreshed to reflect Calvin Klein’s modern, minimalist design philosophy while meeting accessibility standards for all users.
Before:
After:
Impact
Enhanced product storytelling through interactive hotspots that let shoppers explore material, design, and construction details in depth
Increased cross-category discovery with carousels that encourage browsing across related bedding collections
Simplified purchase decisions using comparison charts that help shoppers evaluate styles, sizes, and features at a glance
Elevated brand perception with refreshed visuals and layouts that reflect Calvin Klein’s minimalist, premium aesthetic
Improved engagement as interactive modules encourage longer time spent on pages and a more immersive shopping experience