laura ashley
SEASONAL CAMPAIGN
OVERVIEW
Laura Ashley is a timeless heritage brand celebrated for its classic British style and romantic florals that bring charm and warmth to every home.
For this seasonal campaign, our team created a cohesive Amazon experience centered around Laura Ashley’s bedding collection — from a bedding-specific landing page and seasonal A+ content to a brand story and ad creative. Each element was designed to capture the brand’s signature elegance while highlighting the new seasonal patterns and textures. The goal was to evoke the inviting, nostalgic feel Laura Ashley is known for, while driving engagement and seasonal sales across the brand’s Amazon presence.
ROLE
Lead Designer
August 2025 - Present
DURATION
The Product
Amazon Seasonal Brand Store: Bedding
Amazon Seasonal A+ Premium Content: Bedding
Amazon Seasonal Brand Story: Bedding
Amazon Seasonal Custom Display Ad
Background
For this seasonal campaign, Revman, Laura Ashley’s official bedding licensee, approached our team to create a cohesive seasonal experience for Laura Ashley’s bedding collection. While the brand had an existing presence, the content felt fragmented across different touchpoints.
The goal was to unify everything under a single seasonal story that highlighted the new patterns and designs while staying true to Laura Ashley’s timeless, romantic aesthetic. To achieve this, we implemented a bedding landing page, seasonal A+ content, updated brand story, and custom ads — creating a seamless, inspiring experience that guided shoppers through the seasonal collection and reinforced the brand’s signature charm.
The Brief
For the seasonal campaign, I led the creation of a cohesive, visually compelling Amazon experience for Laura Ashley bedding. This included designing a dedicated landing page to showcase the seasonal collection, crafting a brand story that highlighted Laura Ashley’s heritage and signature style, developing A+ Content to elevate product detail pages, and coordinating ad creatives to drive traffic to the store. We first determined the user and business goals to understand priorities.
USER GOALS
Easily discover the seasonal bedding collection in a visually appealing, intuitive landing page
Understand the Laura Ashley brand story and heritage while exploring products
Quickly access product details, inspiration, and styling guidance through A+ Content
Have a seamless and engaging shopping experience across ads, landing page, and detail pages
BUSINESS GOALS
Increase visibility and traffic to the seasonal bedding collection on Amazon
Boost engagement and conversions through a cohesive, on-brand shopping experience
Strengthen Laura Ashley’s brand identity on Amazon, reinforcing heritage and design credibility
Maximize campaign ROI through integrated ads and content that work together to drive sales
Design Approach
The campaign began by designing a centralized landing page to showcase the seasonal collection. The page was structured to guide shoppers through the assortment with clear navigation, lifestyle imagery, and curated styling inspiration.
Next, I developed a brand story module to communicate Laura Ashley’s history, design philosophy, and seasonal inspiration, creating an emotional connection with shoppers. The A+ Content on product detail pages reinforced these messages, highlighting fabric quality, design versatility, and styling ideas through clean visuals and concise copy.
Finally, ad creatives were coordinated with the landing page to ensure a consistent experience across all touchpoints. By integrating design, storytelling, and advertising, the campaign created a seamless journey for customers exploring the seasonal collection.
Bedding Landing Page:
Seasonal A+ Premium Content:
Impact
Although the campaign is ongoing, the integrated approach has already positioned Laura Ashley for success on Amazon. The landing page, brand story, A+ Content, and ads work together to guide shoppers through the seasonal collection in a visually engaging and cohesive way. By emphasizing the collection and reinforcing the brand’s heritage, the campaign supports stronger engagement, higher discoverability, and improved conversion potential. The unified messaging ensures a premium, consistent experience across all touchpoints, laying the groundwork for measurable results once campaign data becomes available.