quay eyewear


STRATEGY & CREATIVE GUIDANCE

OVERVIEW

Quay is a globally recognized sunglasses brand known for its bold, fashion-forward designs and accessible price point. As part of their Amazon launch, our team provided strategic recommendations and creative guidance to help establish a strong brand presence on the platform. While I didn’t handle the design execution directly, I advised on the overall brand store structure, visual approach, and content strategy to ensure alignment with Quay’s signature style and audience expectations.

Since launch, the brand store has become a key revenue driver—contributing to roughly 20% of the brand’s overall sales on Amazon—demonstrating the success of a cohesive, well-positioned presence on the platform.

ROLE

Creative Strategy Consultant (Amazon)

August 2024 - Present

DURATION

SEE THE LIVE STORE →

The Product

Amazon Brand Store: 2025

Q1

Q2

Q3

Q4

Final implementation by Quay design team, based on provided strategic recommendations

Impact

  • Roughly 20% of total Amazon sales can be attributed to the brand store

  • Started 2025 with approximately 491 brand store followers, ending 2025 with 1.2K followers, 144% increase YoY

  • Average dwell time on the brand store is 101.21 seconds, approximately 47% higher than competitor averages

  • Improved discoverability of Quay’s core collections through optimized store navigation and cross-category linking

  • Strengthened brand consistency across Amazon through unified messaging, visuals, and tone aligned with Quay’s global identity