quay eyewear
STRATEGY & CREATIVE GUIDANCE
OVERVIEW
Quay is a globally recognized sunglasses brand known for its bold, fashion-forward designs and accessible price point. As part of their Amazon launch, our team provided strategic recommendations and creative guidance to help establish a strong brand presence on the platform. While I didn’t handle the design execution directly, I advised on the overall brand store structure, visual approach, and content strategy to ensure alignment with Quay’s signature style and audience expectations.
Since launch, the brand store has become a key revenue driver—contributing to roughly 20% of the brand’s overall sales on Amazon—demonstrating the success of a cohesive, well-positioned presence on the platform.
ROLE
Creative Strategy Consultant (Amazon)
August 2024 - Present
DURATION
The Product
Amazon Brand Store: 2025
Q1
Q2
Q3
Q4
Final implementation by Quay design team, based on provided strategic recommendations
Impact
Roughly 20% of total Amazon sales can be attributed to the brand store
Started 2025 with approximately 491 brand store followers, ending 2025 with 1.2K followers, 144% increase YoY
Average dwell time on the brand store is 101.21 seconds, approximately 47% higher than competitor averages
Improved discoverability of Quay’s core collections through optimized store navigation and cross-category linking
Strengthened brand consistency across Amazon through unified messaging, visuals, and tone aligned with Quay’s global identity

