stakt

Stakt is a fitness brand redefining what a yoga mat can be. Their signature foldable mat blends style, function, and innovation—made for people who move seamlessly from studio to home workouts.

When I joined the project, their Amazon presence was already live but needed a refresh to better reflect the brand’s modern, design-driven identity. I updated the brand store, refined the brand story, and redesigned the A+ content to create a more cohesive, premium experience. The goal was to elevate the visual storytelling, highlight the product’s unique functionality, and ensure that the Amazon experience felt just as strong and intentional as the brand itself.