vera wang
AMAZON BRAND STORE & A+ PREMIUM CONTENT
OVERVIEW
Vera Wang is a globally recognized luxury brand known for its modern elegance and sophisticated design, offering premium bedding and home collections that bring a touch of couture to everyday living.
Our team manages Vera Wang’s Amazon brand store, making sure her bedding line looks and feels as refined online as it does in person. We work closely with their licensing partner, Revman, to keep the brand’s story consistent and the products showcased at their best. From creating elevated visuals to refining product pages, I help bring Vera Wang’s signature sophistication to life on Amazon — building visibility, engaging shoppers, and driving meaningful growth for the brand.
ROLE
Lead Designer
April 2025 - Present
DURATION
The Product
Amazon Brand Store: Fall 2025
Amazon A+ Premium Content: Bedding
Background
Our team manages the Vera Wang Amazon Brand Store, keeping it refined and true to the brand’s timeless, elegant identity. Each season, we refresh the storefront to reflect new collections and maintain a cohesive, elevated look that aligns with Vera Wang’s signature aesthetic.
In collaboration with Revman, Vera Wang’s official bedding licensee, I design A+ premium content and seasonal visuals that bring the brand’s sophistication to life online. From curated imagery to product storytelling, the goal is to make the shopping experience feel as graceful and inspiring as the brand itself — turning the Amazon store into a seamless extension of Vera Wang’s world.
BRAND STORE
The Challenge
The Vera Wang Amazon brand store had not been updated since 2023 by the time this project was brought to me. It featured outdated collections, inconsistent visuals, and lacked a clear focus on the brand’s core category on Amazon: bedding.
The objective of the project was to completely refresh the brand store, creating a cohesive, elevated space that represented Vera Wang’s modern luxury aesthetic. The update centered on highlighting the bedding collections through refined imagery, thoughtful layout design, and a clean, intuitive navigation structure.
To address these issues, we started by identifying the key goals for both users and the business.
USER GOALS
Easily discover and explore Vera Wang’s bedding collections in one cohesive, visually immersive experience
Navigate the store intuitively, with clear pathways from the homepage to specific collections
Experience the Vera Wang brand aesthetic—modern, elegant, and calming—through imagery and design
Feel confident in product quality and design through elevated visuals and cohesive storytelling
BUSINESS GOALS
Shift the Amazon brand store’s focus to highlight bedding as the core product category
Strengthen brand consistency across Amazon and other retail touchpoints
Improve engagement and dwell time within the store through immersive visual storytelling
Create a refreshed, premium shopping experience that reinforces Vera Wang’s position in the luxury home space
Design Approach
I updated the homepage to feature bedding as the central focus, leading with a large hero video and lifestyle imagery that conveyed comfort, softness, and modern elegance. Secondary categories were still represented, but with a more subtle presence, allowing the overall experience to feel more curated and intentional.
The design maintained Vera Wang’s signature tone—minimal, graceful, and sophisticated—while emphasizing texture, layering, and neutral color palettes to echo the tactile nature of the products. Each section was adjusted to feel cohesive, guiding the customer through the bedding collections in a visually calm, brand-immersive way.
The refreshed brand store now highlights what Vera Wang is best known for in the home category, without losing the broader brand essence. The result is a refined, balanced experience that feels elevated, modern, and unmistakably Vera Wang.
Before:
After:
Impact
The refreshed Vera Wang Amazon brand store delivered measurable improvements in both engagement and sales performance. In the months following the update, year-over-year sales increased by 11.2%, while overall visits rose 9%, indicating stronger customer interest and visibility. Most notably, the bounce rate decreased by 28.6%, showing that visitors were spending more time exploring the refreshed, visually cohesive store experience. The results demonstrated that the refined design and strategic focus on bedding not only elevated the brand presentation but also directly contributed to stronger performance across key metrics.
SALES
+11.2%
YOY
VISITS
+9.1%
YOY
BOUNCE RATE
-28.6%
YOY
A+ PREMIUM CONTENT
Design Approach
In addition to the brand store refresh, I developed new A+ Content for Vera Wang’s bedding detail pages to create a more immersive and elevated shopping experience. The goal was to translate the brand’s signature sense of luxury and serenity into a format that both informed and inspired shoppers. Each module was carefully designed to balance storytelling with usability—pairing lifestyle imagery and close-up fabric textures with clean typography and concise, brand-aligned copy. The content highlighted design inspiration, material quality, and styling versatility, helping customers visualize how the pieces would fit into their own spaces. The result was a consistent, elegant presentation across all bedding listings that reinforced Vera Wang’s refined aesthetic and complemented the updated brand store experience.
Before:
After:
Impact
Improved engagement on bedding detail pages, with visitors spending more time interacting with content
Higher conversion rates driven by clearer storytelling and enhanced visual presentation
Consistent branding across all bedding pages, strengthening recognition and trust in the Vera Wang name
Enhanced perceived value through premium imagery, detailed fabric visuals, and cohesive design elements